This Spring'18 we decided to really create something special. We started with creating a new Rival logo. We wanted something aesthetic, minimal but unisex. With some awesome help for our graphic designer Cerv_One, we were able to create our new logo. We also created our first HiTek Tee. This tee incorporated a product called Lycra used by Nike and Lulu Lemon. We wanted to create a tee that helped the athlete train harder and burn more calories. This fabric is extremely durable and has minimized shrinking. The HiTek series is very exciting for us as we really start to distinguish Rival from other active wear brands.

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